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01 / Pillar One / Merchants

Turn cashback into customers.

Join once. Become discoverable across connected reward ecosystems. Turn cashback expenditure into network liquidity.

Shoppers on a high street of independent merchants
Discoverable wherever your customers already pay.
Today's model
  1. 01£10 cashback budget
  2. 02Publisher
  3. 03Consumer
  4. END
The network model
  1. 01Merchant prices a future sale.
  2. 02Voucher Currency is distributed.
  3. 03Consumer experiences it as cashback.
  4. 04Consumer redeems it with a participating merchant.
  5. 05Merchant receives Voucher Currency.
  6. 06Accepted value can offset network obligations or circulate again.
  7. CONTINUE

Cashback stops disappearing.
It starts circulating.

Two ways merchants enter

ALREADY PAY CASHBACK?

Move existing cashback expenditure into a more connected economic model. Existing merchants don't necessarily need a new marketing budget. They need a better way of deploying the budget they already have.

NEVER OFFERED CASHBACK?

Join the network. Make an offer. Gain distribution through participating reward programmes, banks, publishers and payment products.

Merchant network effect
0Merchant
0Merchants
0Merchants
0Merchants
0Merchants
Shop owner welcoming a customer in a boutique store

Every merchant creates another place to earn. Every merchant creates another place to redeem. Every merchant makes the network more valuable.

Liquidity grows with utility.

How it works for a merchant
01
Funding rewards

A merchant prices a future sale rather than paying away cash after the fact.

02
Discovery

Offers surface inside connected banks, publishers, wallets and reward apps.

03
Reconciled

Entitlement is verified against transaction data before value is released.

04
Reuse

Accepted Voucher Currency can be redeployed or offset network obligations.

05
Economics

Budget behaves like incremental demand rather than a disappearing rebate.

06
Integration

Card-linked, processor, POS or online — connect where you already operate.

Distribution
MERCHANTNETWORKDISTRIBUTORSCONSUMERS