Cashback isn't simple.
It just seems like it is.
for merchants & reward programmes
Behind every cashback transaction sits an enormous network of merchants, banks, card networks, transaction providers, publishers, affiliate networks, reward platforms, and reconciliation systems — invoicing each other, collecting money and moving it. Every time money moves from one party to another there is a cost, and that cost erodes ROI for merchants and reduces rewards for consumers.
Simplifying this complexity, eliminating promotional waste and maximising growth of the network is our mission.
The world already earns billions in cashback.
But cashback doesn't come back.
BANK A
Every cashback redemption is a cash outflow — paid out once, never returned to the ledger.
MERCHANT B
Every point redeemed is cash out the door — value paid, never recovered.
AIRLINE C
Every mile redeemed is a cash outflow — seats and margins paid out, never recouped.
REWARDS APP D
Every balance cashed out is a one-way outflow — money out, never coming back.
Cash is paid out and never comes back — because there is no interoperable liquidity layer between reward programmes.
- 01Merchants
- 02Rewards
- 03Transactions
- 04Affiliates
- 05Reconciliation
Five systems. Five ledgers. No shared reconciliation.
The industry has networks.
Until now, it didn't have a network.
Every participant who joins makes more money than before. thing.
Applying blockchain technology means no single participant controls the ledger.
Economic rules can execute automatically.
Value can move between connected applications.
Supply and movement can be independently verified.
The economic layer isn't constrained to one rewards programme.
Value can move rather than terminate.
New participants can integrate with the economic layer.